How do I market my laser engraving business?
When I first started my laser engraving business, I was so focused on learning the machine and perfecting my craft that I didn't think much about marketing. I figured if I just made a great product, customers would naturally find me. Oh, how wrong I was! My initial sales were slow, and my beautiful creations were sitting on a shelf, unseen by the world. It was a frustrating lesson in business 101: a great product is only half the battle; the other half is marketing it effectively.